Danielle Richards – Founder

Danielle Richards is a strategic leader, capability expert, and culture builder, dedicated to helping organisations create high-performing teams that thrive in dynamic environments. With a background spanning leadership development, organisational design, learning & development, customer experience, and operations, she has built a reputation for turning strategy into action and empowering leaders at every level.

As the Founder of Bright Edge, Danielle works with businesses to design and implement leadership development programs, onboarding frameworks, capability uplift strategies and cultural transformation initiatives that drive measurable results. Before launching Bright Edge, she spent nearly a decade at Australia’s second largest superannuation fund, leading the integration of large-scale learning, customer experience, and leadership initiatives to develop talent, strengthen teams, and shape a thriving workplace culture.

Her ability to bridge strategic vision with practical execution makes her an invaluable partner for organisations seeking growth, resilience, and cultural transformation. Whether facilitating leadership training, coaching leaders, or integrating development programs into business strategy, Danielle ensures that leadership and learning aren’t just theoretical concepts they drive performance, engagement, and long-term success.

Beyond leadership consulting, Danielle has an extensive background in fitness and performance coaching, bringing a unique holistic approach to growth and development. Her expertise in organisational culture, continuous improvement, and stakeholder engagement is reinforced by formal qualifications in Training & Assessment, Business Coaching, Superannuation, and Fitness, alongside certifications in Organisational Design and Systems Thinking.

Danielle is recognised not just for her technical expertise, but for her warmth, empathy, and ability to inspire teams. She is a determined and courageous leader, known for her ability to navigate change, engage stakeholders, and create environments where people thrive.

For organisations looking to elevate leadership, strengthen culture, and develop talent, Danielle offers the expertise, experience, and strategic insight to make it happen.